You have already had a Facebook profile for a long time, but you are always eager to try out features of the social network that you are not yet aware of. Recently, for example, you discovered that there is a way to be followed by other users, without them belonging to your circle of friends: it is the “Follow” button.
Furthermore, you already have or are planning to open a Facebook page: you, therefore, want to understand what are the ways to increase the number of people who follow it, as well as what are the winning strategies to maximize its content. That’s how things are, right? Then know that I am here to help you in this regard. As you may have guessed, the suggestions that I will give you cannot guarantee results in the very short term: in any case, you will have to commit yourself with dedication and patience to carry out research, experiment, measure the results, and then start again from scratch. But in the end, your effort will be rewarded, trust me!
So, do you feel ready to get started? Perfect: make yourself comfortable and let’s analyze, together, all the strategies that can be useful to you to understand How to get followers on Facebook. So, let’s get to the heart of the article, try to focus your attention on the content that you find most interesting and you will see that your profile and/or your page will improve significantly. Happy reading and allow me to wish you a big good luck with everything!
How to increase followers on Facebook
The procedures to increase the number of followers on Facebook, as far as your profile is concerned, include some rather simple measures. Once they become part of your daily life (if applied rigorously and consistently) they will certainly give the desired results; now I will present them to you individually.
Enable the Follow button.
To gain followers, you first need to enable the Follow button. This allows Facebook users to follow your public updates without sending a friend request.
To do this on your smartphone or tablet, open the official Facebook app for Android or iOS/iPadOS and login if you haven’t already. Tap the ≡ menu button, scroll down, and select Settings & Privacy, then tap Settings.
In the new screen, go to Followers and Public Content (under the Public and Visibility section) and tap on Who Can Follow Me. Finally, select the Everyone option to allow all users to follow you.
Now, back on the Settings and Privacy screen , tap on the wording How people can find and contact you (from the Public and visibility section ). In the new screen that opens, then, open the menu attached to the item Who can send you friend requests and choose the privacy option Friends of friends . For both changes, always remember to save the changes you make by pressing the appropriate button.
If you’re using a computer, open your browser and navigate to the Facebook login page. If you aren’t already logged in, enter your username and password to access your account. Then, click on your profile picture thumbnail located in the top right corner, and choose Settings & Privacy > Settings. After that, scroll down the left-hand sidebar until you locate the section you need.
In the new page that appears, click on the Public Posts item located in the left sidebar and, from the Public and Visibility section. Now, select the Followers and public content item, click on the Who can follow me item, make sure that the selected option is Everyone, and save any changes made to the account by clicking on the appropriate button.
From the left sidebar, choose the option How can people find and contact you (still under the Public and Visibility section). Click on the setting Who can send you friend requests, and select the option Friends of friends. Finally, click the Save button. That’s it!
Write quality posts consistently.
Simply having a “Follow” button on your Facebook profile won’t be enough to attract new followers. You’ll also need to entice people to follow you by writing quality posts consistently.
Regarding quantity, your hypothetical goal could be to maintain four posts per day, well divided by time, for example, two in the morning, one in the afternoon, and one in the evening. Feel free to modify this schedule as you see fit, but one thing is certain: if you limit yourself to posting content now and then, you will get poor results.
When it comes to quality, prioritize engaging content—think interesting, entertaining, or even humorous—that has the potential to spark as many interactions as possible. For multimedia posts, make sure to share high-quality images or videos that are clear, relevant, and aligned with your style. If it fits your aesthetic, don’t hesitate to occasionally include GIFs or funny memes that your friends and followers can share, helping to boost your visibility.
Additionally, personalize your posts by adding a thoughtful comment or a call to action. Encourage your audience to engage further, such as by saying, “Have you checked out my blog yet?” or “Follow me on Facebook for more updates!” This not only builds a connection but also drives traffic to your other platforms.
To keep your audience engaged, post Stories consistently and, whenever possible, go live with videos. These types of content are highly favored on social media and can significantly increase your reach and interaction.
Keep your sentences simple, clear, and to the point. Overly long and detailed posts can sometimes become dull instead of engaging. Use a friendly and casual tone, adding a few emojis or emoticons to express emotions. You can also use colored text to make your writing more visually appealing.
I give you another piece of advice, very important indeed: never share fake news. Fake news is fiercely fought by Facebook policies; if you want to prevent people from unfollowing you, or, even worse, pointing you out as a source of misinformation, always verify the sources from which you draw content. Generally, fake news comes from blogs or websites with “ambiguous” names and reports with exaggerated or sensational headlines.
Oh… and if you use AI ( perhaps with the help of ChatGPT, DeepSeek, Gemini, or Grok ) as a tool to sketch out ideas, remember that AI is not infallible: always verify that the outputs you receive are plausible. How can you do this? By making sure that content is confirmed by reliable sources, such as famous blogs and websites, news agencies, or well-known national newspapers (even if, alas, even these latter often fall into the trap of fake news, looking for easy clicks).
Interact with other users.
Interacting with other users is essential to gaining more followers on Facebook. It may seem like an obvious concept, but it isn’t! Of course, interacting doesn’t just mean liking (or one of the other reactions available on the Meta platform) a given content, but it also involves actively commenting on other people’s content, trying to start constructive conversations. In this way, other users may be more encouraged to follow your profile.
In addition to engaging with posts from other users, strengthen your community by regularly utilizing live videos and Stories. Due to their high level of engagement, these features frequently result in more shares and a consistent increase in followers.
Lastly, actively participating in Facebook groups related to your interests can be incredibly beneficial. By posting pertinent content, leaving intelligent comments, and participating in conversations, you’ll not only attract more potential followers but also get insightful knowledge and inspiration. However, always use these groups appropriately—avoid spamming or posting unrelated content, as this can be counterproductive and deter engagement.
Taking care of your profile’s appearance
Another aspect that is undoubtedly essential to increase your followers is taking care of your profile’s appearance.
First of all, choosing your profile picture is of fundamental importance: try to favor a photo in which you are smiling, well-groomed and with the right balance of colors and lights. A close-up with a neutral background, for example, can be a good starting point to present yourself in a professional way.
The profile cover goes hand in hand: as a rule, it should be in line with the profile photo, that is, present content that encourages the user to find out more about you and your activities, and therefore to become a follower. Use large, high-definition images, with bright and vivid colors; take advantage of the possibility of centering the image, do some tests to see how it goes with your profile photo, and change it from time to time.
Already done? Not quite! You shouldn’t overlook other crucial elements, such as your profile information. Imagine being a visitor who isn’t your friend or follower but wants to learn more about you. They will see your name, profile picture, cover photo, and likely the descriptive sections about you.
So, take the time to complete your biography clearly and engagingly. Include relevant personal details based on your privacy preferences. Highlight key content to visually represent yourself, following the same principles used for photos. Don’t forget to organize and maintain your Photos section as well—consider sorting your uploads into albums for better presentation.
Maintaining your Facebook profile involves managing all these aspects, and regularly updating them can be a smart strategy, especially when it comes to posts.
For detailed instructions on customizing your Facebook profile, check out my guide on the topic.
Promote yourself on other social media.
Yes, being active and promoting yourself on other social media platforms is crucial for gaining more followers on Facebook! Managing multiple communication channels significantly increases your chances of reaching a broader audience, including users who may not be present on every platform.
To help you expand your reach, I recommend checking out my guides on how to grow your Instagram followers, gain subscribers on YouTube, increase followers on TikTok, and boost engagement on X (Twitter).
How to Increase Followers on a Facebook Page
If your main goal is to grow your Facebook page’s following, the tips I’m about to share will be incredibly useful. Stay focused on the following strategies, and you’ll discover valuable insights to manage and expand your page effectively.
Enable the Follow button.
If you’ve been paying attention, you’ll have undoubtedly noticed that there’s a Follow button on Facebook pages too: in that case, however, its functionality differs from the equivalent button on the profile. Since the concept of “friendship” doesn’t apply to pages, the “Like” button, in itself, already works like the Follow button for profiles: consequently, the “Follow” button isn’t strictly activatable, but rather accompanies, in a certain sense, the “Like” button.
When someone likes your Facebook Page, the “Follow” button will automatically be activated; after clicking “Like,” the Follow button will be renamed to Already Following. It should be noted that Facebook has changed some aspects of “Liking” pages. As stated in this help section, “ some Pages that previously had a “Like” button may now have a Follow button, ” which means that “ if you previously liked a Page and followed it, you will continue to follow it, ” while “ if you previously liked a Page but were not following it, your connection to that Page has been removed .”
Translated into other words, today it is important that users who arrive on your page click on the Follow button.
Sponsor Content
There are multiple ways to effectively promote a Facebook page. To begin, you can explore free methods. Leverage your network by inviting friends to “Like” the page, share it on other pages you manage, or mention it in groups with similar interests. Additionally, you can increase visibility by promoting it across other platforms such as social media, websites, or other available information channels.
When it comes to paid sponsorship options, Facebook provides a diverse range of advertising products. These allow you to target users who are genuinely interested in your content. Each Facebook ad is highly customizable and also includes the option to display the “Like” button to users who see it.
Other useful tips to increase followers on the Facebook page
In addition to the advice I’ve already shared, here are some extra tips for managing a Facebook page. Generally, the previously mentioned precautions also apply to personal profiles. However, pay special attention to the following guidelines when posting content.
Keep posts short, clear, and to the point: Choose simplicity, honesty, and straightforwardness. People appreciate direct answers to their questions without unnecessary wording.
Include a Call to Action in your posts: Use phrases that encourage users to engage, like “Want to learn more? Click the link in the description!” or “If you enjoy this content, hit the Follow button. It won’t cost you anything, but it helps spread this content to others!”
Share your personal experiences and passions: This helps boost engagement, strengthen connections with your audience, and increase interactivity among your followers.
Write in the first person: Talk about your daily life, share your thoughts, and use tools like live videos or Stories. Showing your human side, beyond your business, makes users more likely to interact with you.
Use a friendly tone with your audience: Add emojis and emoticons where appropriate. Remember, Facebook is an informal platform, and a relaxed approach works better than a formal one.
Be inspiring and spread positivity: Avoid offensive language, and instead, encourage thoughtful conversations and meaningful discussions.
Share your thoughts on trending topics: This is a great way to start conversations, especially if the subject aligns with your Facebook page’s focus.
Use hashtags sparingly: Unlike Instagram, where hashtags can boost visibility, Facebook doesn’t rely on them as much. Use them only to highlight the main theme of your post or media.
Post high-quality images: Use bright, eye-catching colors and well-defined subjects to evoke emotions and attract attention.
Track your performance and tweak your strategy: Use Facebook Insights to see which posts are performing well and which ones aren’t. Analyze the data and adjust your content accordingly.
Collaborate with other pages and creators: Networking is crucial on social media. Partner with influencers or pages in your niche to expand your reach.
Experiment with different content types: Combine text, images, videos, polls, memes, and carousels. Facebook rewards variety and dynamic content often attracts more engagement.
Leverage Facebook Reels: Short videos are getting more exposure due to Facebook’s algorithm. Create compelling Reels to attract new followers and boost engagement.
Keep posts short, clear, and to the point: Choose simplicity, honesty, and straightforwardness. People appreciate direct answers to their questions without unnecessary wording.
Include a Call to Action in your posts: Use phrases that encourage users to engage, like “Want to learn more? Click the link in the description!” or “If you enjoy this content, hit the Follow button. It won’t cost you anything, but it helps spread this content to others!”
Share your personal experiences and passions: This helps boost engagement, strengthen connections with your audience, and increase interactivity among your followers.
Write in the first person: Talk about your daily life, share your thoughts, and use tools like live videos or Stories. Showing your human side, beyond your business, makes users more likely to interact with you.
Use a friendly tone with your audience: Add emojis and emoticons where appropriate. Remember, Facebook is an informal platform, and a relaxed approach works better than a formal one.
Be inspiring and spread positivity: Avoid offensive language, and instead, encourage thoughtful conversations and meaningful discussions.
Share your thoughts on trending topics: This is a great way to start conversations, especially if the subject aligns with your Facebook page’s focus.
Use hashtags sparingly: Unlike Instagram, where hashtags can boost visibility, Facebook doesn’t rely on them as much. Use them only to highlight the main theme of your post or media.
Post high-quality images: Use bright, eye-catching colors and well-defined subjects to evoke emotions and attract attention.
Track your performance and tweak your strategy: Use Facebook Insights to see which posts are performing well and which ones aren’t. Analyze the data and adjust your content accordingly.
Collaborate with other pages and creators: Networking is crucial on social media. Partner with influencers or pages in your niche to expand your reach.
Experiment with different content types: Combine text, images, videos, polls, memes, and carousels. Facebook rewards variety and dynamic content often attracts more engagement.
Leverage Facebook Reels: Short videos are getting more exposure due to Facebook’s algorithm. Create compelling Reels to attract new followers and boost engagement.